Flavors Cuisine is committed to selling high quality and authentic African cuisine. We have created a beautiful ambience for our customers to dine in or to order “to-go” meals. In addition, we also cater for individuals and corporate organizations during special occasions like birthday parties, wedding anniversaries etc. We also have an event room and the dining hall for rent during these special occasions. Our growing menu list consists of a wide assortment of exceptional dishes that is sure to please our customers. We pride ourselves in our commitment to re-define African dining in Texas and the whole of North America, we invite you to be a part of this revolution and make Africa proud.
Vision Statement:
To become a global leader providing a wide variety of hospitality services, branded for excellence and outstanding quality.
Mission Statement:
Provision of a wide variety of uncompromised authentic African cuisine; with the highest standard and unrivaled passion for superior taste and value.
Company Goals and Objectives:
Flavors Cuisine is aiming at becoming a global entity with presence in every major city within the US, South America and Africa. The goal is to have a global company most admired for high quality, service and unique delectable experience that is unrivalled in the catering and hospitality industry.
The objective of the company is to establish superior satisfaction to our loyal customers while providing excellent returns to our shareholders and investors within a short period of time.
Business Philosophy:
To maximize the returns on investment from the stakeholders, and ensure customer satisfaction, while providing outstanding services.
The targeted market involves customers who are desirous of having good and quality food in a tranquil environment without having to spend too much money. “Our philosophy is that you can have a good meal without paying through your nose”.
The competitive strengths of the company are in the appeal, taste and class of our mouth-watering menu. Excellence is associated and synonymous with the company and its menu list. Simply put, “we pride ourselves in providing quality and tasty meals in a serene environment for less”.
We will pride ourselves as a food service provider that is always striving to exceed customers’ expectations. This quality service, coupled with a wide array of delicious menu list is what we consider to be our competitive edge. The focus is to gradually become a household name synonymous with class and taste. In addition, our price break and frequent loyalty programs will provide a good basis for ensuring we develop a retinue of customers that are loyal to our product items.
Our Niche
The uniqueness of Flavors Cuisine is its configuration as a mid-upper scale service oriented restaurant. It is specially designed to provide quality African dishes for discerning consumers, who have an appetite for high quality foods in a breathtakingly beautiful environment. We aim to appeal to connoisseurs of fine dining locally and internationally.
Strategy
Our marketing strategy is to utilize all available print and electronic media to reach our clientele, who are diversely located all over Houston and Texas by placing periodic adverts in the dailies. It also includes distributing fliers through USPS services, placement of leaflets in strategic places including congregational centers like churches and shopping malls to advertise Flavors cuisine. In addition, we plan to implement a loyalty program that will reward frequent customers. Also, plans are in place to initiate home deliveries within a particular radius of the restaurant.
